Mobile Commons

Mobile Commons is this amazing company, helping non-profits and commercial clients alike talk directly with their audiences, using new and inventive mobile technologies. As their company grows, they’re looking for an new identity that educates people on how they can use these new technologies to promote their cause, and that reflects the passion they have in creating personal conversations with thousands of people at a time.

We wanted to show people, instead of telling them, what Mobile Commons does and the powerful impact it has in the community, so we wanted to use photography as the main imagery for their new identity, coupled with their new logo, an abstracted ribbon fold, which came from the idea of Mobile Commons as a connector. The bridge that brings people together in a personal way, on a huge scale.

The New Identity

The Process

Throughout this project, we went through a lot of research, experimentation, and explorations to come up with Mobile Common's new identity. Here are a few logo ideas, icons explorations, and mood boards we did to get to that final idea.